000 -LEADER |
fixed length control field |
01826cam a22003254a 4500 |
001 - CONTROL NUMBER |
control field |
13574973 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120703114456.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040427s2004 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2004010045 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
074944181X |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3 |
Item number |
.B683 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/3 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Brace, Ian, |
Dates associated with a name |
1949- |
245 10 - TITLE STATEMENT |
Title |
Questionnaire design : |
Remainder of title |
how to plan, structure, and write survey material for effective market research / |
Statement of responsibility, etc |
Ian Brace. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London ; |
-- |
Sterling, VA : |
Name of publisher, distributor, etc |
Kogan Page, |
Date of publication, distribution, etc |
2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 289 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. + |
Accompanying material |
1 CD-ROM (4 3/4 in.) |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 277-280) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market surveys |
General subdivision |
Methodology. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Questionnaires |
General subdivision |
Methodology. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0417/2004010045.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0715/2004010045-d.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0917/2004010045-b.html |
925 0# - |
-- |
acquire |
-- |
2 shelf copies |
-- |
policy default |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |