Polonsky, Michael J.
Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller. - Thousand Oaks, Calif. : Sage Publications, Inc., c2005. - xi, 232 p. : ill. ; 26 cm.
Includes bibliographical references and index.
The foundations -- Introduction -- Choosing a topic -- The role of supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Undertaking the research -- Planning the research process -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Communicating the results -- Presenting the results -- Writing your report -- Oral presentations -- Concluding remarks.
0761922490 (pbk. : alk. paper)
2004003259
Business--Research--Methodology.
HD30.4 / .P65 2005
650.072
Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller. - Thousand Oaks, Calif. : Sage Publications, Inc., c2005. - xi, 232 p. : ill. ; 26 cm.
Includes bibliographical references and index.
The foundations -- Introduction -- Choosing a topic -- The role of supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Undertaking the research -- Planning the research process -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Communicating the results -- Presenting the results -- Writing your report -- Oral presentations -- Concluding remarks.
0761922490 (pbk. : alk. paper)
2004003259
Business--Research--Methodology.
HD30.4 / .P65 2005
650.072