Tungate, Mark, 1967-
Media monoliths : how great media brands thrive and survive / Mark Tungate. - London ; Sterling, VA : Kogan Page, 2004. - viii, 261 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. [250]-251) and index.
0749441089
2004005769
Mass media--Economic aspects.
Brand name products
P96.E25 / T86 2004
338.4/730223
Media monoliths : how great media brands thrive and survive / Mark Tungate. - London ; Sterling, VA : Kogan Page, 2004. - viii, 261 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. [250]-251) and index.
0749441089
2004005769
Mass media--Economic aspects.
Brand name products
P96.E25 / T86 2004
338.4/730223