Boone, Louis E.
Contemporary Marketing / Louis E. Boone, David L. Lurtz. - Stow, OH : Thomson/South-Western, 2004. - 1 v. (various pagings) ; col. ill. ; 28 cm. + 1 optical disc (4 3/4 in.)
Accompanying student CD-ROM includes study questions, Web site links, etc. Various multi-media instructional aids, including Web sites, are available to supplement the text.,
Includes bibliographical references (p. N1-N23) and indexes.
System requirements for accompanying computer disc: Windows or Mac.
0324185480 (alk. paper)
2002067216
Management.
Business.
HD31 / .B6188 2003
658
Contemporary Marketing / Louis E. Boone, David L. Lurtz. - Stow, OH : Thomson/South-Western, 2004. - 1 v. (various pagings) ; col. ill. ; 28 cm. + 1 optical disc (4 3/4 in.)
Accompanying student CD-ROM includes study questions, Web site links, etc. Various multi-media instructional aids, including Web sites, are available to supplement the text.,
Includes bibliographical references (p. N1-N23) and indexes.
System requirements for accompanying computer disc: Windows or Mac.
0324185480 (alk. paper)
2002067216
Management.
Business.
HD31 / .B6188 2003
658