Trust and new technologies : marketing and management on the Internet and mobile media / edited by Teemu Kautonen, Heikki Karjaluoto. - Cheltenham, Glos, UK ; Northampton, MA : Edward Elgar, c2008. - xiii, 309 p. ; 24 cm.

Includes bibliographical references and index.

9781847205681 1847205682

2008932875

GBA8A1529 bnb

014697922 Uk


Electronic commerce--Security measures.
Internet marketing--Security measures.
Business enterprises--Computer networks--Security measures.
Electronic commerce--Management.
Consumentengedrag
Vertrouwen.
Internet.
Draadloze communicatie.

HF5415.1265 / T78 2008

658.8/72