Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed. - Boston : McGraw-Hill Irwin, c2007. - xxvi, 820 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 763-789) and indexes.
0073101265 (alk. paper) 9780073101262
2006043829
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2007
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed. - Boston : McGraw-Hill Irwin, c2007. - xxvi, 820 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 763-789) and indexes.
0073101265 (alk. paper) 9780073101262
2006043829
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2007
659.1