Hendrix, Jerry A.
Public relations cases / Jerry A. Hendrix. - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, c2004. - ix, 437 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0534606105 (student ed. with InfoTrac College Edition) 0534606113 (student ed. without InfoTrac College Edition)
2002116953
Public relations--United States--Case studies.
Publicity--Case studies.
HM1221 / .H46 2004
659.2
Public relations cases / Jerry A. Hendrix. - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, c2004. - ix, 437 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0534606105 (student ed. with InfoTrac College Edition) 0534606113 (student ed. without InfoTrac College Edition)
2002116953
Public relations--United States--Case studies.
Publicity--Case studies.
HM1221 / .H46 2004
659.2