Kim, Carolyn Mae,

Social media campaigns : strategies for public relations and marketing / - viii, 181 pages : illustratons ; 24 cm

Includes bibliographical references and index.

9781138948594 (hbk) 9781138948600 (pbk)

2015048433


Internet in public relations.
Internet marketing.
Social media.
Public relations.

HD59 / .K558 2016

658.872 / MAS