Katz, Helen E.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / - 6th edition. - New York; London: Routledge, c2017. - xx, 231 pages ; 24 cm. - Routledge Communication Series .
Includes bibliographical references and index.
9781138689152 (hardback) 9781138689169 (pbk.)
2016015193
Advertising media planning.
Mass media and business.
Marketing channels.
HF5826.5 / .K38 2017
659 / KAM
The media handbook : a complete guide to advertising media selection, planning, research, and buying / - 6th edition. - New York; London: Routledge, c2017. - xx, 231 pages ; 24 cm. - Routledge Communication Series .
Includes bibliographical references and index.
9781138689152 (hardback) 9781138689169 (pbk.)
2016015193
Advertising media planning.
Mass media and business.
Marketing channels.
HF5826.5 / .K38 2017
659 / KAM