Zikmund, William G.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 5th ed. - Australia ; Mason, OH : South-Western Cengage Learning, c2013. - xxiv, 452 p. : ill. ; 28 cm.
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/cengage).
Includes bibliographical references and index.
9781133190646 (pbk.) 1133190642 (pbk.)
2011943931
Marketing research.
HF5415.2 / .Z537 2013
658.83 / ZIE
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 5th ed. - Australia ; Mason, OH : South-Western Cengage Learning, c2013. - xxiv, 452 p. : ill. ; 28 cm.
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/cengage).
Includes bibliographical references and index.
9781133190646 (pbk.) 1133190642 (pbk.)
2011943931
Marketing research.
HF5415.2 / .Z537 2013
658.83 / ZIE