Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / - 6th ed. - New Delhi: Pearson, 2015. - 454 p. : illustrations ; 28 cm
Includes bibliographical references and indexes.
9780133126242 0133126242 9789332518377
2012049569
Communication in marketing.
Advertising.
HF5415.123 / .C58 2014
659.1 / CLI
Integrated advertising, promotion, and marketing communications / - 6th ed. - New Delhi: Pearson, 2015. - 454 p. : illustrations ; 28 cm
Includes bibliographical references and indexes.
9780133126242 0133126242 9789332518377
2012049569
Communication in marketing.
Advertising.
HF5415.123 / .C58 2014
659.1 / CLI