Armstrong, Gary
Marketing : an introduction / - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2005. New Delhi: Pearson, 2013. - xxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 p. : ill. ; 28 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
0131424106 9788131706916
2003060906
Marketing.
HF5415 / .K625 2005
658.8 / ARM
Marketing : an introduction / - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2005. New Delhi: Pearson, 2013. - xxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 p. : ill. ; 28 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
0131424106 9788131706916
2003060906
Marketing.
HF5415 / .K625 2005
658.8 / ARM