Pride, William M., 1942-

Marketing express / William M. Pride, O.C. Ferrell - 2nd ed. - Mason, Oh. : South-Western Cengage Learning, 2011. - 1 v. (various pagings) : col. ill. ; 28 cm.

Includes bibliographical references and index.

9780538466813 0538466812

2009939187


Marketing.

HF5415 / .P75 M37 2011

658.8 / PRM