Haines, Steven.
Managing product management : empowering your organization to produce competitive products and brands / Steven Haines. - New York : McGraw-Hill, c2012. - xiii, 271 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071769976 (alk. paper) 0071769978 (alk. paper)
2011026455
Engineering
Product management.
New products.
HF5415.15 / .H334 2012
658.5 / HAM
Managing product management : empowering your organization to produce competitive products and brands / Steven Haines. - New York : McGraw-Hill, c2012. - xiii, 271 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071769976 (alk. paper) 0071769978 (alk. paper)
2011026455
Engineering
Product management.
New products.
HF5415.15 / .H334 2012
658.5 / HAM