Rafinejad, Dariush, 1943-
Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad. - Ft. Lauderdale, FL : J. Ross Pub., c2006 - xxvii, 403 p. : ill. ; 27 cm.
Includes bibliographical references and index.
High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.
9788131509982 9788131509982
2007006360
Product management.
New products--Marketing.
HF5415.15 / .R32 2007
658.503 / RAI
Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad. - Ft. Lauderdale, FL : J. Ross Pub., c2006 - xxvii, 403 p. : ill. ; 27 cm.
Includes bibliographical references and index.
High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.
9788131509982 9788131509982
2007006360
Product management.
New products--Marketing.
HF5415.15 / .R32 2007
658.503 / RAI