Wazir Agha Library, UOS catalog

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Jefkins, Frank William.

Advertising / Frank Jefkins. - 4th ed. - Noida (India): : Pearson Education, c2000. - 416 p. : ill. ; 22 cm. - The M & E handbook series, 0265-8828 .

Includes index.

ISBN: 0712106642 (pbk.) 9788131703823

LCCN: 86114041

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .J43 1985

Dewey Class. No.: 659.1 / JEA

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