Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. - Global ed. - New York: McGraw-Hill/Irwin, c2012. - xxxv, 769 p. : color illustrations ; 29 cm
Includes bibliographical references and indexes.
9780071314404 9780078028977 (alk. paper) 0078028973 (alk. paper)
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2015
659.1 / BEA
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. - Global ed. - New York: McGraw-Hill/Irwin, c2012. - xxxv, 769 p. : color illustrations ; 29 cm
Includes bibliographical references and indexes.
9780071314404 9780078028977 (alk. paper) 0078028973 (alk. paper)
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2015
659.1 / BEA