Kohlbacher, Florian.
International marketing in the network economy : a knowledge-based approach / Florian Kohlbacher ; foreword by Ikujiro Nonaka and afterword by Charles M. Savage. - Houndmills, Hampshire ; New York : Palgrave Macmillan, 2007. - xx, 254 p. : ill. ; 23 cm.
Includes bibliographical references (p. 215-250) and index.
0230515703 (alk. paper) 9780230515703 (alk. paper)
2007023305
Export marketing.
Knowledge management.
HF1416 / .K64 2007
658.84
International marketing in the network economy : a knowledge-based approach / Florian Kohlbacher ; foreword by Ikujiro Nonaka and afterword by Charles M. Savage. - Houndmills, Hampshire ; New York : Palgrave Macmillan, 2007. - xx, 254 p. : ill. ; 23 cm.
Includes bibliographical references (p. 215-250) and index.
0230515703 (alk. paper) 9780230515703 (alk. paper)
2007023305
Export marketing.
Knowledge management.
HF1416 / .K64 2007
658.84