Kotler, Philip.
A framework for marketing management / Philip Kotler. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2009. - xxii, 384 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131452584
2005056450
Marketing--Management.
HF5415.13 / .K636 2007
658.8
A framework for marketing management / Philip Kotler. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2009. - xxii, 384 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131452584
2005056450
Marketing--Management.
HF5415.13 / .K636 2007
658.8