Buskirk, Bruce D.
Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk, Molly Lavik. - Mason, Ohio : Thomson, South-Western, c2004. - xlii, 245 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0324158637 0324158637
2002116030
Marketing.--Engineering
Entrepreneurship.
HF5415 / .B7777 2004
658.8 / LAE
Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk, Molly Lavik. - Mason, Ohio : Thomson, South-Western, c2004. - xlii, 245 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0324158637 0324158637
2002116030
Marketing.--Engineering
Entrepreneurship.
HF5415 / .B7777 2004
658.8 / LAE