Buskirk, Bruce D.

Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk, Molly Lavik. - Mason, Ohio : Thomson, South-Western, c2004. - xlii, 245 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0324158637 0324158637

2002116030


Marketing.--Engineering
Entrepreneurship.

HF5415 / .B7777 2004

658.8 / LAE