Wazir Agha Library, UOS catalog

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Ries, Al.

Bottom-up marketing / by Al Ries and Jack Trout. - New York : McGraw-Hill, c1989. - xiv, 226 p. ; 21 cm.

Includes index.

ISBN: 0070527334 : $19.95

LCCN: 88008218

Subjects--Topical Terms:
Marketing.
Advertising.

LC Class. No.: HF5415 / .R5437 1989

Dewey Class. No.: 658.8 / RIB

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