Sparks, Glenn Grayson.
Media effects research : a basic overview / Glenn G. Sparks. - 2nd ed. - Belmont, CA : Thomson/Wadsworth, c2006. - xxi, 250 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0534629172 0534274943 (Infotrac college ed. passcode)
2005920412
Mass media--Social aspects.
Mass media--Research--Methodology.
HM1206 / .S66 2006
302.23 / SPM
Media effects research : a basic overview / Glenn G. Sparks. - 2nd ed. - Belmont, CA : Thomson/Wadsworth, c2006. - xxi, 250 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0534629172 0534274943 (Infotrac college ed. passcode)
2005920412
Mass media--Social aspects.
Mass media--Research--Methodology.
HM1206 / .S66 2006
302.23 / SPM