Clow, Kenneth E.
Intergated Advertising Promotion, and Marketing Communications / Kenneth E. Clow, Donald Baack. - New Delhi : Prentice Hall ; 2002. - 638 p. : pic, , tab. ; 26 cm.
Accompanying Material of Intergated Advertising Promotion, and Marketing Communications.
Includes index.
8120321561
Marketing......Advertising
681 / CLI
Intergated Advertising Promotion, and Marketing Communications / Kenneth E. Clow, Donald Baack. - New Delhi : Prentice Hall ; 2002. - 638 p. : pic, , tab. ; 26 cm.
Accompanying Material of Intergated Advertising Promotion, and Marketing Communications.
Includes index.
8120321561
Marketing......Advertising
681 / CLI