Diamond, Wendy, 1953-
Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim. - Binghamton, NY : Haworth Information Press, c2004. - xxvi, 342 p. ; 23 cm.
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
Includes bibliographical references and index.
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
0789021129 (hard cover : alk. paper) 078906006X (soft cover : alk. paper)
2003027319
Library Science.......Marketing research--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.
HF5415.2 / .D49 2004
658.83 / DIM
Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim. - Binghamton, NY : Haworth Information Press, c2004. - xxvi, 342 p. ; 23 cm.
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
Includes bibliographical references and index.
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
0789021129 (hard cover : alk. paper) 078906006X (soft cover : alk. paper)
2003027319
Library Science.......Marketing research--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.
HF5415.2 / .D49 2004
658.83 / DIM