Rowley, J. E.
Information marketing / Jennifer Rowley. - 2nd ed. - Aldershot, England ; Burlington, VT : Ashgate, c2006. - xvi, 228 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
0754644138 (alk. paper)
2005031654
GBA621236 bnb
013397481 Uk
Library Science.........Information services--Marketing.
Information services industry.
HD9999.I492 / R69 2006
025.04068/8 / ROI
Information marketing / Jennifer Rowley. - 2nd ed. - Aldershot, England ; Burlington, VT : Ashgate, c2006. - xvi, 228 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
0754644138 (alk. paper)
2005031654
GBA621236 bnb
013397481 Uk
Library Science.........Information services--Marketing.
Information services industry.
HD9999.I492 / R69 2006
025.04068/8 / ROI