Mital, Anil
Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.]. - Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008. - xviii, 425 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788131222522 9780750683098 (hardcover : alk. paper)
2007029384
New products--Management.
New products--Marketing.
Strategic planning.
HF5415.153 / .P7484 2008
658.575 / MIP
Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.]. - Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008. - xviii, 425 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788131222522 9780750683098 (hardcover : alk. paper)
2007029384
New products--Management.
New products--Marketing.
Strategic planning.
HF5415.153 / .P7484 2008
658.575 / MIP