Bedbury, Scott.
A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell. - New York : Viking, 2002. - xix, 220 p. ; 25 cm.
Includes index.
0670030767
2001046559
Brand name products.
New products--Management.
HD69.B7 / B36 2002
658.827 / NEB
A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell. - New York : Viking, 2002. - xix, 220 p. ; 25 cm.
Includes index.
0670030767
2001046559
Brand name products.
New products--Management.
HD69.B7 / B36 2002
658.827 / NEB