Harvard business review on pricing.
- Boston : Harvard Business School Pub., c2008.
- 209 p. ; 20 cm.
A selection of articles previously published in the Harvard business review. Includes index.
How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.
9781422146583 (pbk. : alk. paper)
2008031408
Pricing.
HF5416.5 / .H375 2008
658.816 / HAR
A selection of articles previously published in the Harvard business review. Includes index.
How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.
9781422146583 (pbk. : alk. paper)
2008031408
Pricing.
HF5416.5 / .H375 2008
658.816 / HAR