Prahalad, C. K.
The end of corporate imperialism / C.K. Prahalad and Kenneth Lieberthal. - Boston, Mass. : Harvard Business Press, c2008. - v, 66 p. : ill. ; 17 cm.
"Originally published in Harvard business review in August 2003, reprint # R0308G"--T.p. verso.
9781422179734 (pbk. : alk. paper) 1422179737 (pbk. : alk. paper)
2008039318
GBA8B2330 bnb
014760769 Uk
Low-income consumers--Developing countries.
Market segmentation--Developing countries.
HC59.72.C6 / P73 2008
658.84091724 / PRE
The end of corporate imperialism / C.K. Prahalad and Kenneth Lieberthal. - Boston, Mass. : Harvard Business Press, c2008. - v, 66 p. : ill. ; 17 cm.
"Originally published in Harvard business review in August 2003, reprint # R0308G"--T.p. verso.
9781422179734 (pbk. : alk. paper) 1422179737 (pbk. : alk. paper)
2008039318
GBA8B2330 bnb
014760769 Uk
Low-income consumers--Developing countries.
Market segmentation--Developing countries.
HC59.72.C6 / P73 2008
658.84091724 / PRE