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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]. - 4th ed. - Boston : McGraw-Hill/Irwin, c2003.

ISBN: 0072466715 (CD-ROM)

LCCN: 2002020042

Subjects--Topical Terms:
CD ; Marketing--Management.

Dewey Class. No.: CD723

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