Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed., International ed. - Boston : McGraw-Hill/Irwin, c2003.

Accompanying Material of Marketing Research.


System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.

0071151192 (international ed.) 0072467576 (alk. paper) 0072467630 (CD-ROM)

2004270001


Marketing research.

HF5415.2 / .H258 2003b

CD553