Arens, William F.
Contemporary advertising / William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, c2002.
Accompanying Material OF Contemporary Advertising,
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
0072415444 (alk. paper) 0072451769 (CD-ROM)
2001091172
Advertising.
HF5821 / .B62 2002
CD414
Contemporary advertising / William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, c2002.
Accompanying Material OF Contemporary Advertising,
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
0072415444 (alk. paper) 0072451769 (CD-ROM)
2001091172
Advertising.
HF5821 / .B62 2002
CD414