Duncan, Tom
Principles of advertising & IMC / Students CD Room. Tom Duncan. - 2nd ed. - Chicago, IL : McGraw-Hill/Irwin, c2005.
Accompanying Material of Principles of Advertising.
0072537744 (alk. paper) 0071111182 (international : alk. paper)
2003064200
Branding (Marketing)
HF5415.13 / .D846 2005
CD413
Principles of advertising & IMC / Students CD Room. Tom Duncan. - 2nd ed. - Chicago, IL : McGraw-Hill/Irwin, c2005.
Accompanying Material of Principles of Advertising.
0072537744 (alk. paper) 0071111182 (international : alk. paper)
2003064200
Branding (Marketing)
HF5415.13 / .D846 2005
CD413