Boyd Harper W.
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]. - 4th ed. - Boston, Mass. : McGraw-Hill, c2002. - 1 computer optical disc (4 3/4 in.)
Accompany Material of Marketing Management.
In
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
0072315237 (alk. paper)
2001030192
Marketing--Management.
CD401
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]. - 4th ed. - Boston, Mass. : McGraw-Hill, c2002. - 1 computer optical disc (4 3/4 in.)
Accompany Material of Marketing Management.
In
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
0072315237 (alk. paper)
2001030192
Marketing--Management.
CD401