Meeske, Milan D.
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 6th ed. - Boston, MA, USA : Thomson Learning, c2003. - xv, 305 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0495411175
2007930096
Advertising copy.
Broadcast advertising.
HF5825 / .M38 2009
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 6th ed. - Boston, MA, USA : Thomson Learning, c2003. - xv, 305 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0495411175
2007930096
Advertising copy.
Broadcast advertising.
HF5825 / .M38 2009