Berger, Arthur Asa, 1933-
Media analysis techniques / Arthur Asa Berger. - 3rd ed. - Thousand Oaks, Calif. : Sage, c2005. - xv, 244 p. : ill. ; 23 cm.
Includes bibliographical references (p. 233-236) and indexes.
1412906830 (alk. paper)
2004007522
Mass media--Methodology.
Mass media criticism.
P91 / .B43 2005
302.23/01
Media analysis techniques / Arthur Asa Berger. - 3rd ed. - Thousand Oaks, Calif. : Sage, c2005. - xv, 244 p. : ill. ; 23 cm.
Includes bibliographical references (p. 233-236) and indexes.
1412906830 (alk. paper)
2004007522
Mass media--Methodology.
Mass media criticism.
P91 / .B43 2005
302.23/01