Shimp, Terence A.
Advertising, promotion & supplemental aspects of integrated marketing communications / Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp. - 6th ed. - Mason, Ohio : Thomson South-Western, c2003. - xxi, 650 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0030352711
2002071957
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 2003
658.8/2
Advertising, promotion & supplemental aspects of integrated marketing communications / Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp. - 6th ed. - Mason, Ohio : Thomson South-Western, c2003. - xxi, 650 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0030352711
2002071957
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 2003
658.8/2