Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. - New York : Harper & Row, c1986. - xxvi, 645 p. : ill. ; 25 cm.

Includes index.

Bibliography: p. 616-630.

0060401761

85016384


Public relations.
Public relations--United States.

HM263 / .W49 1986

659.2