Russell, Thomas, 1941-
Kleppner's advertising procedure / Advertising procedure J. Thomas Russell, W. Ronald Lane. - 13th ed. - Needham Heights, MA : Simon & Schuster Custom Pub., c1996. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.
"With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty." "Custom edition for the Fashion Institute of Technology."
Includes bibliographical references and index.
0133488306 0536593051
94025208
Advertising.
HF5823 / .K45 1996
659.1
Kleppner's advertising procedure / Advertising procedure J. Thomas Russell, W. Ronald Lane. - 13th ed. - Needham Heights, MA : Simon & Schuster Custom Pub., c1996. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.
"With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty." "Custom edition for the Fashion Institute of Technology."
Includes bibliographical references and index.
0133488306 0536593051
94025208
Advertising.
HF5823 / .K45 1996
659.1