Rijkens, Rein.
European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield. - London, England : Cassell, c1992. - xiv, 210 p. : ill. ; 25 cm.
Includes bibliographical references (p. 209-210).
0304317969 : $44.25
92236333
Advertising--Case studies.--Europe
International business enterprises--Case studies.--Europe
HF5813.E79 / R55 1992
659.1/094
European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield. - London, England : Cassell, c1992. - xiv, 210 p. : ill. ; 25 cm.
Includes bibliographical references (p. 209-210).
0304317969 : $44.25
92236333
Advertising--Case studies.--Europe
International business enterprises--Case studies.--Europe
HF5813.E79 / R55 1992
659.1/094