Albarran, Alan B.
Management of electronic media / Alan B. Albarran. - 2nd ed. - Australia : Belmont, CA : Wadsworth ; Wadsworth/Thompson Learning, c2002. - xx, 315 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0534561918
2001026515
Mass media--Management.
P96.M34 / A4 2001
302.23/068
Management of electronic media / Alan B. Albarran. - 2nd ed. - Australia : Belmont, CA : Wadsworth ; Wadsworth/Thompson Learning, c2002. - xx, 315 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0534561918
2001026515
Mass media--Management.
P96.M34 / A4 2001
302.23/068