Vilanilam, John V.
Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. - xi, 200 p. ; 24 cm..
Includes bibliographical references ([159]-160) and index.
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
0761998101 (pbk.)
2003018358
Advertising.
Advertising agencies.
HF5823 / .V49 2004
659.1
Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. - xi, 200 p. ; 24 cm..
Includes bibliographical references ([159]-160) and index.
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
0761998101 (pbk.)
2003018358
Advertising.
Advertising agencies.
HF5823 / .V49 2004
659.1