Foxall, G. R.
Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown. - 2nd ed. - London ; Boston : International Thomson Business Press, 1998. - xvi, 286 p. : ill. ; 25 cm.
Includes bibliographical references (p. 254-279) and index.
1861523718
98204222
Consumer behavior.
Marketing--Psychological aspects.
HF5415.32 / .F678 1998
658.8/342
Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown. - 2nd ed. - London ; Boston : International Thomson Business Press, 1998. - xvi, 286 p. : ill. ; 25 cm.
Includes bibliographical references (p. 254-279) and index.
1861523718
98204222
Consumer behavior.
Marketing--Psychological aspects.
HF5415.32 / .F678 1998
658.8/342