Fennis, Bob Michaël, 1968-
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. - Hove, East Sussex ; New York : Psychology Press, 2010. - xi, 329 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
9780415442732 (hbk. : alk. paper) 0415442737 (hbk. : alk. paper)
2009040521
GBA986327 bnb
015361276 Uk
Advertising--Psychological aspects.
Consumers--Attitudes.
HF5822 / .F456 2010
659.101/9
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. - Hove, East Sussex ; New York : Psychology Press, 2010. - xi, 329 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
9780415442732 (hbk. : alk. paper) 0415442737 (hbk. : alk. paper)
2009040521
GBA986327 bnb
015361276 Uk
Advertising--Psychological aspects.
Consumers--Attitudes.
HF5822 / .F456 2010
659.101/9