Kotler, Philip.
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003m . - xxix, 706 p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .
Includes bibliographical references and indexes.
0130122173
98052099
Marketing--Management.
HF5415.13 / .K64 2000
658.8 / KOM
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003m . - xxix, 706 p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .
Includes bibliographical references and indexes.
0130122173
98052099
Marketing--Management.
HF5415.13 / .K64 2000
658.8 / KOM