Weingand, Darlene E.

Future-driven library marketing / Darlene E. Weingand. - Chicago, Ill. : American Library Association, 1998. - xii, 189 p. : ill. ; 23 cm.

Includes bibliographical references (p. 179-182) and index.

0838907350 (alk. paper)

98020343


Library planning.
Libraries--Marketing.
Libraries--Public relations.

Z678 / .W44 1998

021.7