Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, NJ : Pearson, c2010. - vii, 897 p. ; 28 cm.
Includes bibliographical references (p. 834-873) and index.
9780136085430 (casebound : alk. paper)
2009011023
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2010
658.8/3
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, NJ : Pearson, c2010. - vii, 897 p. ; 28 cm.
Includes bibliographical references (p. 834-873) and index.
9780136085430 (casebound : alk. paper)
2009011023
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2010
658.8/3