White, Roderick.
Advertising / Roderick White. - London ; New York : McGraw-Hill, c2000. - xi, 301 p. : ill. ; 23 cm.
"Published by McGraw-Hill in association with the Advertising Association"--Cover. Includes index.
Bibliography: p. 207-211.
0077070771 (pbk.) : �12.95
88006773
Advertising.
HF5823 / .W468 1988
659.1
Advertising / Roderick White. - London ; New York : McGraw-Hill, c2000. - xi, 301 p. : ill. ; 23 cm.
"Published by McGraw-Hill in association with the Advertising Association"--Cover. Includes index.
Bibliography: p. 207-211.
0077070771 (pbk.) : �12.95
88006773
Advertising.
HF5823 / .W468 1988
659.1