Television and political advertising /
edited by Frank Biocca (Center for Research in Journalism and Mass Communication, University of North Carolina at Chapel Hill).
- Hillsdale, N.J. : L. Erlbaum Associates, 1991.
- 2 v. : ill. ; 24 cm.
- Communication .
- Communication (Hillsdale, N.J.) .
Includes bibliographical references and indexes.
v. 1. Psychological processes -- v. 2. Signs, codes, and images.
0805806555 (v. 1)
89071468
Advertising, Political.
Advertising, Political--Psychological aspects.
Television in politics.
JF2112.A4 / T46 1990
659.1/932
Includes bibliographical references and indexes.
v. 1. Psychological processes -- v. 2. Signs, codes, and images.
0805806555 (v. 1)
89071468
Advertising, Political.
Advertising, Political--Psychological aspects.
Television in politics.
JF2112.A4 / T46 1990
659.1/932