Meeske, Milan D.
Copywriting for the electronic media : a practical guide / Milan D. Messke, R.C. Norris. - Belmont, Calif. : Wadsworth Pub. Co., c1987. - xvi, 367 p. : ill. ; 28 cm. - Wadsworth series in mass communication .
Includes index.
Bibliography: p. [363]-364.
0534066364 (pbk.)
86005674
Advertising copy.
Broadcast advertising.
HF5825 / .M38 1987
659.14
Copywriting for the electronic media : a practical guide / Milan D. Messke, R.C. Norris. - Belmont, Calif. : Wadsworth Pub. Co., c1987. - xvi, 367 p. : ill. ; 28 cm. - Wadsworth series in mass communication .
Includes index.
Bibliography: p. [363]-364.
0534066364 (pbk.)
86005674
Advertising copy.
Broadcast advertising.
HF5825 / .M38 1987
659.14